1) In-text:
Hong (2011) demonstrates that... -> in signal phrase
....was demonstrated (Hong, 2011). -> in parenthesis
2) In the reference list:
Hong (2011). Recommendations for global brand strategy. Retrieved from...
* Note: The author's first name was not provided in the document
Heineken Case (Case studies should be cited like a book source)
1) In-text:
Quelch (1998) showed that... -> in signal phrase
...was shown (Quelch, 1998). -> in parenthesis
2) Reference list:Quelch, J. A. (1998). Heineken N.V.: global branding and advertising. Boston, MA: Harvard Business School Publishing.
Course materials
1. Powerpoint slides
The author's name is always provided in the 1st slide. If not, cite your instructor's name.
-> How to cite PPT slides: Go to "http://bcs.bedfordstmartins.com/resdoc5e/RES5e_ch09_s1-0002.html#RES5e_ch09_p0362" and look at #65
Example)
Xatruch, M. (2012).Writing Effective Paragraphs: Using P.I.E. Structure [Presentation Slides]. Retrieved from https://learn.illinois.edu/course/view.php?id=969
2. Handouts
Example)
Kim, J. (2012).Writing concisely. Retrieved from https://learn.illinois.edu/course/view.php?id=969
