1.2 Audience Anlaysis & Reader Benefits

Objectives: You will be able to...
  • Describe what characteristics of your audience(s) are relevant to a particular message (e.g., knowledge, demographic factors, personality, values and beliefs, past behavior) 
  • Adapt their message and delivery to a specific audience, especially emphasizing different benefits for different audience groups
2. Warm-up: House Hunting: a Real Estate Agent

3. Homework  Check: Audience Analysis Worksheet


** Maslow's Hierarchy of Needs**

 
Homework: "Let's Eat at McDonalds" Speech (adapted from Locker p.121, Exercise 8.10)
Pick ONE of the following groups of audience and prepare a 3-minute speech convincing them to eat at McDonalds:
  • A child under 10
  • A middle-aged department head of a company
  • A graduate student with no income
  • A couple with 3 children
You may use McDonalds' Hoomepage for "information". Your classmates should be able to correctly identify who your audience is by the end of your speech (but you should not give too much clue to your audience!)