Action Plan

Task 1: Guidelines for Writing Action Plan PPT [10 min]
Task 2: Compare "Action Plan" sections from the following two sample case analysis:

• Heineken Case Analysis (brief)
• GE Case Analysis (detailed)

Key Elements of an Action Plan

• Addresses the "actionable" content of the argument
• Consists of specific steps
• Has realistic short- and long-term steps
• Identified the major risk to the plan and create a contingency plan

Workshop: Look back at your position statement and create an action plan.


Sample Case-based Essay from Summer 2015