- Do not just duplicate your resume: Many people do this on their profile, but adding videos, images or publications can actually make your profile more attractive and help you "sell" yourself better by taking advantage of the venue.
- Picture matters: Use a professional-looking shot that will allow people to recognize you if they see you at a conference or trade show.
- Work hard on creating your professional headline:
Shin, L. (October 20, 2014). How to Create the Ideal LinkedIn Profile. Forbes. Retrieved from http://www.forbes.com/sites/laurashin/2014/10/20/how-to-create-the-ideal-linkedin-profile/
